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Considering the fact that there are now well over 2,000 online gambling Web sites for players to choose from, including casinos, poker rooms, sports betting and bingo sites, it is no small wonder so many people are getting lost in the shuffle, or even worse, ripped-off altogether!

So to find out what is REALLY going on in today’s online gaming industry, our team of gambling analysts and researchers recently conducted an in-depth survey involving dozens of Customer Support managers and representatives employed by the top online casino sites. The following results from our survey will better prepare players of what to look for in an online casino, and perhaps more importantly, what to avoid. The answers below represent the most popular replies to our questions. A) What is the No. 1 complaint from casino gamblers?

The most common complaint received by Customer Support personnel concerns difficulties accessing deposit bonuses and other special promotions offered regularly by online casinos. In all fairness – however – it should be noted, that although most casinos we surveyed cited the same number one complaint among gamblers, according to virtually every Customer Support rep we surveyed, in most of these cases players simply failed to read and/or understand the promotion’s stated terms and conditions. Of course, a distinction must be made between those leading casinos whose players fail to acknowledge a promotion’s terms and conditions, and rogue casinos that are simply out to swindle unsuspecting players. B) What are the Top 5 complaints among online gamblers?

1. Poor customer support

2. Difficulty collecting bonuses

3. Slow cash-outs

4. Misleading promos

5. Unfriendly softwareC) How important to players are security & privacy when depositing money at an online casino?

A player’s security and privacy are clearly paramount concerns when shopping for and deciding on an online casino to play and wager money at. However, soon after a prospective player selects an online casino (which has succeeded at winning that player’s trust), plus deposits funds and begins gambling, his or her privacy and security concerns quickly diminish as the player’s focus quickly shifts into playing mode. Once onboard, the name of the game is “gaming” and herein lies the true online casino test whose results come down to the software powering the games. D) To what degree do players tend to switch from casino to casino?

This, interestingly enough, turned out to be a trick question, however unintentional. Because our survey targeted the more successful online gambling Web sites, the concept of player turnover appeared somewhat perplexing to many of our respondents. Although players may have jumped from casino to casino prior to arriving at one of these ‘leading’ venues, once there the likelihood of a player abandoning one casino for another diminished radically. It is important to take into account that these ‘leading’ online casinos also tend to outperform most other gambling sites with respect to player retention policies. E) What is the best advice you can offer new players?

When you hear the same replies to the same questions over and over again, it’s a safe bet to assume (we know you hate using that word) that that recurring answer is the right one. So, when our Customer Support personnel were asked what the best advice they can offer players is, we kept receiving the same reply: Stick to those online casinos whose games are powered by the leading online gaming software developers like Playtech, Microgaming, Cryptologic, Boss Media, Random Logic, and others. The survey also asked respondents to list the following 15 criteria in order of importance:

1. Reliability

2. Customer Support

3. Bonuses

4. Cash out Time

5. Game Software

6. User-Friendliness

7. Special Promos

8. Fun Factor

9. Comps

10. Deposit Methods

11. Game Variety

12. Graphics

13. Languages

14. Game Speed

15. Sound Quality